Proluxe Hair Care has released a new shampoo to combat frizz in the form of a facial hair gel, which it claims is “totally safe and effective” and will “bring out the natural hair growth”.
The shampoo is designed to treat “a hair condition that’s often caused by excessive use of styling products” and is intended for people who are looking for a simple way to help their hair condition and prevent frizz.
Proluxe said the new shampoo will be available in the UK in August for $15.99 and US in October for $14.99.
“Our goal is to bring you a product that is completely safe and will bring out the hair growth that is naturally occurring in your scalp,” the company said in a statement.
“[The new product] contains natural ingredients that will help your hair to heal itself and restore its natural state of health.”
Proluxes shampoo claims to contain no parabens, phthalates, sodium laureth sulfate, sodium lauryl sulfate and other ingredients deemed harmful by the Environmental Protection Agency.
It is formulated to be a gel, with a gel base containing ingredients including aloe vera, glycerin, and vitamin E.
Proximo hair care said the gel was tested and certified as safe for people with sensitive skin by the American Academy of Dermatology.
Procter & Gamble said the facial hair treatment had been tested for toxicity by the World Health Organisation and had not detected any of the potential harmful effects.
It said: “While we are not aware of any adverse events associated with the use of the Proximo facial hair serum, we will be contacting customers to ensure that any concerns have been addressed.”
“The Proximos facial hair is formulated for use with the same ingredients as Proxima products and is safe to use on anyone,” the firm said.
Procure hair productThe facial hair product comes in a variety of sizes, including 1ml, 2ml, 3ml and 5ml.
It retails for $19.99 in the US, $23.99 on Amazon and $35.99 elsewhere.
Proximia is a British cosmetics brand that is known for its fragrances.
Its hair products include a moisturiser and a shampoo, which is priced at $24.99 for a 6ml bottle and $38.99 when you buy 5.1 litres.
The company is also launching a facial moisturiser in August.
The product is available in 8 colours.
This is not the first time Proximal products have been introduced to the market.
In October, it launched its first facial hair facial gel.
Its brand has also launched a line of moisturisers.
In September, Proximum announced its first hair treatment cream.
Proflexis said it would be introducing new facial hair products in the coming weeks.
It has also released an online store, which includes a range of products including facial hair sprays, conditioners, body care and makeup.